About Pandora

Learn About the brand

What Do You Love? Express yourself in new ways! Pandora's mission – then and today – is to offer women across the world a universe of high quality, hand-finished, modern and genuine jewelry products at affordable prices, thereby inspiring women to express their individuality. All women have their individual stories to tell – a personal collection of special moments that makes them who they are. That is why we celebrate these moments. That is why we say these moments are unforgettable. Like the story of Pandora, celebrate the people you love, the places you love and the things you are most passionate about.